Visual Media to Send the Right Messages.
We live in a highly visual world – with social media feeds, digital advertising and videos dominating our daily lives. So if you don’t have visual content creation high on your list of must-have assets, it might be time to think about how you can use these compelling media to tell the story of your brand and what you do.
Bringing Your Story to Life
As people, we are innately drawn to great stories. And the right choice of visual media can be a shortcut to speaking about things like your values and why you do what you do. Over half of people are visual learners, and this means that anything you need to communicate has so much more impact and resonance with people when accompanied by the right visuals.
Images with Impact
They say a picture is worth a thousand words, and that is certainly true when you have something important to say to customers. Thanks to the fast pace of the digital world, our initial attention spans can be quite short – unless something sparks our interest. That’s where a stunning set of photographs have the power to quite literally stop us mid-scroll. Original images can give you something that no one else has and help you to avoid giant blocks of text by condensing your message.
Explain It with Video
Video also has a really important role to play. Whether it’s explaining a concept, showing something behind the scenes, introducing what you do or telling a customer story, the right mix of visual and sound can really engage your audience. Short format videos are ideal for sharing on social media and grabbing people’s interest, and then you have longer form videos that allow you to talk all about a specific subject.
You can use a mix of live action, text graphics or perhaps even animation to suit your topic and intended viewers. Making sure your videos have a point to make, make it well and are done in a style that really suits your brand and values is important.
Give Presentations A Lift
We’ve probably all sat through a presentation that was unbearably dull – but it doesn’t have to be that way. With the right mix of media, presentations can both make a point and have impact. By forming an emotional connection alongside giving all the facts, incorporating the right imagery and film into your presentation can take it completely out of the ordinary.
Presentations can now be shared to a wider audience online and are the perfect way to communicate facts and figures in an interesting, informative way. When you enhance that data-driven messaging with the impact of the right visuals, your presentation can suddenly become compelling.
Whether it’s showcasing the very best products you have to offer, your personal expertise, the work of your team or the story of how your brand came to be, adding a dash of visual media ensures that your messages will stand out.
Big Cow Productions Video & Photography Agency
Our products range dependant on your requirements. Big cow productions video and photography agency can design bespoke packages that can include commercial videos, wedding videos, advert production, corporate photography, and modelling photography and much more.
Big Cow Productions mission is to enable your ideas to become a product you would have never considered or imagined could be created for you. We will take your concepts and transform them into a production that demonstrates what your brand or company is aiming to achieve. Call us today on 01772 910 940 or visit our video and photography services website today.