Local SEO & Its Importance to your Business

Local SEO & Its Importance to your Business
Your small or medium-sized business may not be able to compete with larger brands on a national level, but you can dominate your local market by taking advantage of local search optimisation or Local SEO. Let Direct Submit show you how.

If you are looking to promote your business and its services in the North East you don’t want search results listing several firms from Devon or Aberdeen. That’s where Google steps in. Google’s search algorithm is able to detect when search queries and information are local to the user. Since Google favours local results, it is essential to include local SEO on your website in order to be visible to your audience.

Mobile Search
In the world we live in today, search is dominated by smartphones. Mobile search allows you to find businesses nearby, get directions, and even call them without ever having to visit their website.

Since mobile search generally produces local results, Google + optimisation is more important than ever. Let our experienced Direct Submit team help you take control of your market’s local search results.

Google + and Maps
Local businesses can further increase their rankings and visibility by using Google +, which has become a key component of local SEO. We can get your business to be listed where most of the traffic occurs so you can benefit from getting more customers.

Geographically Specific Keywords
As you probably know by now, Google is smart and can determine the kind of information you are looking for just by the way you perform a search query.

By targeting geographically specific keywords, you have the advantage of not having to compete with larger businesses for highly competitive keywords. Geographically specific keywords are usually searched on when people are ready to act, which means that they have a much higher conversion rate than keywords of higher competition.

Our expert team at Direct Submit is ready to help your business grow to its fullest potential. By creating and optimising your business listings in local search engines, your business can become a market leader in your industry.

Direct Submit is a North East / UK based digital marketing agency with offices in both Durham and Newcastle that specialises in all things SEO. Set up over 18-years ago, we have been continually adjusting and tweaking our proprietary SEO strategies, which has made us leaders in our industry. If you want to make more of your website then call Direct Submit today on 0845 2722350 or visit our SEO services website.

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