Local SEO this Christmas & your Business.
One of the busiest times for businesses is the holidays, specifically Christmas. Making the most of local SEO is essential if you want your company to reap all the benefits that the holidays bring. People are always looking for new things around Christmas, and you need your business to be front and center of the search results, waiting for new customers to find you. So, how can you do this, and why is it so important? Keep reading to find out more.
Use Seasonal Keywords
The first thing that you should be doing is using seasonal keywords on your website and all of your social media pages. These keywords that are associated with Christmas, in this case, are the ones that rise in demand at this particular point in the year because people are searching for them more. For example, simply adding ‘Christmas’ to some of your related keywords might work, but it’s important that you go for specific terms. Make sure that you do your research into what kind of words or phrases are searched in your industry at this time of the year.
Ideally, you should start doing this well in advance of the Christmas period because if you don’t, it might be too late. You should be looking at starting at the latest in September if you want to maximize the amount of traffic you could bring to your pages.
PPC Campaigns Should Target Local Christmas Searches
You need to make sure that your PPC ads are focused on some of the keywords that we just mentioned. It might even be worth getting rid of all the other campaigns that you’ve got going right now to try and highlight your Christmas ones. You’re far more likely to see traffic diverting to your website if you are focusing on the holiday season because this is what users want to see. Make sure that your homepage is also being optimized to advertise anything that you are doing for Christmas.
Set Your Seasonal Hours
If you own a store, then you need to make sure you are setting your holiday hours so that people know when you are open. When they search something related to your business with the phrase ‘near me’ at the end, you want your business to be found. It’s for this reason that you’ve got to make sure that your location and your seasonal hours are available to view online. Remember that most people are going to be searching from a mobile device, so the location tracking is going to be one of your biggest benefits here.
Why Is It Important?
Local SEO is one of the best ways to attract new people to your business. Like we mentioned, a lot of the time, when someone is looking for a local company, they type in a phrase such as ‘near me’ to the end of their query. You’ve got to make sure that you have optimized your content and social media pages to show up when your location is being searched for. The reason for this is that if they are searching for something local, it’s because they want to go and visit the store they find to get the item or service they want. People spend more money at Christmas than they do at any other time of the year, which is why local SEO is particularly important around this festive period.
If you don’t have a website or an online store, local SEO will still help you because it will direct people to your business when they make a local search. Using online leads, you will be able to generate more foot traffic to your business, helping your business to boost its profits over the Christmas period.
Not only are you going to be able to generate more foot traffic when you use local SEO, but you are also hopefully going to be able to boost your online sales. The local searches will help to create high-quality leads, meaning that you don’t have to worry about your bounce rate going up, but you should see your conversions on the rise. Overall, local SEO will make sure that your business is as visible as possible through the Christmas period, helping you to see profits like you’ve never seen them before.
We hope that you have found this article helpful and now see the importance of local SEO this Christmas for your business. Take our advice, and the holiday season should bring you all festive cheer this year.