Search Engine Optimisation: Benefits for your Business

Search Engine Optimisation: Benefits for your Business
Picture this: you’re a handyman in Yorkshire, you have a number of local competitors and you advertise in the local newspaper and Yellow Pages and on social media. You think you’ve got all the marketing bases covered, so why does the competition seem to be getting all the business?

If you have not yet learned about some of the newer and more effective forms of online advertising, then there has never been a better time to educate yourself on the benefits of search engine optimisation or SEO. While experts in the field of Internet marketing can provide endless reasons for investing in SEO for your business, most of these reasons come down to visibility and cost.

Increased traffic to your website
At this point you may be saying to yourself, “But I don’t need a website, I run a handyman service!” If so, then realise that a website is standing between you and a grand opportunity to increase sales for your business. In the past, it was enough for handymen and others in the skilled trades to do mail outs, leave flyers in mailboxes and have an advert in the Yellow Pages or the local newspaper. These days, the Yellow Pages have been all but replaced by Internet search, newspaper sales and subscriptions continue to decline, and those flyers and mail outs are going straight into the recycle bin if the recipient has no need for your services at that precise moment.

If you have a company website, though, then you have a way for future clients to find you through an online search. With your company website, clients can set appointments for your services and provide reviews upon completion of the work, and you can take your online presence to the next level through an effective SEO marketing campaign. SEO marketing is simply a way of drawing traffic to your website through strategic use of keywords and key phrases that are relevant to what your potential clients are seeking out. With a well-designed company website and SEO marketing campaign, you will go from one handyman among many in your area to one whose company information is front and centre in online search results.

And companies listed on the first page of search results are generally considered to be more trustworthy simply because their keywords match those used by the interested party. Not that anyone need question your skills or trustworthiness, but why continue to lose market share when visibility is all that stands in your way?

Lower Marketing Costs
Paying year after year to maintain an advert in the Yellow Pages or to place adverts with your local media outlets will likely do more good than not advertising at all, but have you ever compared the return on investment in traditional forms of advertising to newer ones such as SEO? Again, what sets SEO apart from any other marketing strategy is that it brings your company to the attention of only the people who are searching for it rather than to everyone in the area who has a phone book.  A one-time investment in SEO will likely bring more clients to your door per dollar spent than any other form of advertising. In the end, the advantages of visibility and cost add up to the greatest possible return on investment with the least amount of bother on your part once your company’s SEO marketing campaign is in place.

Direct Submit Internet Marketing Services
Direct Submit Internet Marketing Services specialises in SEO and other Internet marketing strategies for UK businesses both large and small. No matter your advertising budget, we will work with you to develop a campaign to help your clients find you right when they need you. To learn more about how we can help you maximise profits, call us today on 0845 272 2350 or visit our Internet Marketing Services website today.