What is SEO and Why Should my Business Use it?
It’s no secret that more and more people are searching for products and services online. What’s also no secret is that if you’re not on page one of search result pages, you may never get seen.
By starting with the simplest steps and working up, you lay a great foundation for taking a more creative approach to the in-depth tactics. In this SEO starter guide, we will cover what we believe to be the essential actions to begin your SEO journey.
Does My Company Need SEO?
According to a study by InFront Webworks, the first page of a Google Search Result receives 95% of the traffic! You might have the best product range, but the bottom line is if people don’t know about it, they can’t buy it.
The old adage – “build it and they will come” – no longer applies!
What is SEO?
At its core, search engine optimisation (SEO) is a form of digital marketing. It is the practice of strategically building your website in order to naturally rank higher in search results. The goal is simple – to drive more traffic and sales. Unfortunately, that is about the only thing that’s simple about SEO.
You know how things work on the internet. One day it seems the entire world is focused on a nation-wide scandal, the next day you get the same dog video sent to you half a dozen times. The same goes for SEO. You must keep track of emerging trends, changes in how search engines rank pages, technical advancements in the industry and how your audience is reacting.
It sounds like a lot to take in. While there’s certainly a lot of strategies and information to grasp, it helps to keep a simple mentality when looking at SEO.
Everything you do related to SEO has the same goals as any other aspect of your business:
> Generate Sales
> Serve Your Audience
> Build Relationships
> Increase Brand Reputation
Google and other search engines don’t play favourites. They are going to place the most optimised, relevant and informative websites in front of users. That’s what their reputation depends on.
Whatever your industry, your goal is to be the most informative and trustworthy source for your audience. That’s what leads to traffic, sales and repeat customers, and this leads to a higher ranking in search results. We call that a win-win.
Direct Submit is a North East based digital marketing agency that specialises in all things SEO. Set up over 18-years ago, we have been continually adjusting and tweaking our proprietary SEO strategies, which has made us leaders in our industry. For further information please call us on 0845 272350 or visit our SEO Services website.